I would love to see consumer oriented SSDs using XL-Flash (much like I would have 3D XPoint),
Well, in SLC mode, it should be > 3x as expensive per bit as TLC and > 4x as expensive per bit as QLC. That's going to limit the market, quite heavily. Even in MLC mode, it would be > 1.5x as expensive per bit as TLC NAND, yet not as fast as the SLC numbers quoted in the article. Not to mention that max capacity will be down by corresponding amounts.
The part I don't know about is how much overhead the XL part accounts for. The original version touted shorter bitlines and wordlines, as well as more planes. That translates into lower density, while possibly also requiring a more expensive controller that features more channels.
If there's high endurance on the consumer parts everyone will just buy those
Well, the high endurance should mainly come from running it in SLC mode. And if Toshiba is selling XL on the open market, then there's no reason someone
couldn't use it in a consumer drive. So, I don't think the lack of such a product is a sign of intentional market segmentation.
People buy datacenter SSDs not just due to the endurance, but the capacity (which is enabled by the form factor), the low tail-latencies, and enterprise-oriented features like out-of-band management, end-to-end data protection, power-loss protection, and more.
Look at it this way: there are datacenter TLC and QLC SSDs that are definitely drawing from the same NAND pools as high-end consumer drives. If you were right that endurance is the only thing that matters, then there's no way those should coexist in the market with consumer TLC and QLC SSDs.
It seems to be the only way to get latencies down and in turn low queue depth performance up.
I'm not sure that SLC benefits read latencies. I think the structure of XL-Flash is probably the main thing responsible for those.