Different connector standards. These connectors feed power for the CPU only.
The 8-pin was originally used for professional servers only, but is now common on regular consumer boards as well. It can deliver more power than the 4-pin.
Most motherboards with an 8-pin receptacle will function with only a 4-pin connected (filling half of the receptacle).
4-pin is sufficient for the vast majority of CPUs, and no CPU running on an H110 board will "bottleneck" from a 4-pin connector.
Only with overclocking will a Core i7-7700K require more power.