esco_sid :
Hmm did pcpartpicker build of same for $1553 not sure if its worth it for ~$500 markup i think would be more reasonable for about +300 and they pay less for the parts than costs us to build it.
https://pcpartpicker.com/list/ZqbJpb
I'm not going to debate that it's entirely possible to source the components for less money. However, I'll gently remind the community that these types of systems aren't meant for DIY enthusiasts. Whether we want to acknowledge it or not, there is a market for high-end PCs for customers with zero technical knowledge. The price point is low for the market it's aimed at (see the AVADirect Avatar at $2,300), and its all about perspective. A $500 markup (as you estimated) may be (and often is) worth it to someone who lacks the expertise to build it themselves.