Custom graphics card fan setups will be fan type or liquid cooling.
Stock fans may be blower types.
A blower cooler takes in air from the case and directs the exhaust directly out the back of the card and the case.
A fan type arrangement also takes in air from inside of the case, but the heated air is released mostly within the case, depending on case cooling to ultimately get rid of the heat.
Such fans look impressive in reviews which are done in an open test bed.
In a case, they depend on case cooling.
What is good case cooling??
It is best to concentrate on getting sufficient fresh cooling air INTO the case.
Whatever comes in will exit somewhere, taking heat from your parts with it.
To my mind, if you have two 120mm/140mm front...