It seems that they will sell RTX2070 cards below the price of the RTX2060.
are you referring to the talk about how AMD will sell card with GTX2070 performance but with much lower price point than RTX2060 (the speculated price is $250 i believe). to be honest don't count on it. this is the kind of hype that always end up destroying AMD when they finally launch the real product. if their new card going to have RTX 2070 performance then AMD will price it accordingly to the competition not severely under cut them. maybe slightly under RTX2070 pricing but don't go dreaming RTX2070 performance for GTX 1660 -GTX 1660 Ti pricing.It seems that they will sell RTX2070 cards below the price of the RTX2060.
You mean those cards that were likely the result of that Radeon Technology Group executive that AMD "retired" less than a year after hiring? >_>the recent base pricing for RX590 and Radeon 7 clearly shows that AMD will not going to undercut nvidia to the point some people hope it to be. people hope AMD will make things more affordable for the mass public but if you have been aware what has been happening in this past few weeks the one that force the price to drop is not AMD but nvidia instead.
because for years being the king of price/performance is not nvidia goal. and i believe it is still like that right now. the very purpose they do that is to pressure AMD to lower their price and in return AMD will get less revenue/profit for themselves for each card being sold. with maxwell and pascal nvidia primary target is mainly the high end. remember when nvidia ninja'd Fury X launch with 980ti priced at $650? back then many speculated that nvidia will charge even more expensive price than 780ti for 980ti. 980ti at $650 is to pressure AMD pricing on Fury X. nvidia know Fury X will be very expensive to manufacture because of HBM and they play that pricing scheme to pressure AMD. Fury Nano that priced at the same price as Fury X indicate that AMD intention to sell those Fury at much higher price. and then with pascal nvidia did the same when they price 1080ti at $700 and cut GTX1080 price by $100 a few months before Vega launch. during this two generation nvidia is pretty much let AMD to be the value king in the mainstream (mid range and lower). now that nvidia completely dominate the high end and charge what ever price they want in that segment they start turning their attention in the mid range to slowly pressure AMD in this segment as well. yeah those lower price on RX500 series is nice for us consumer but not for AMD as a company. this in turn will probably going to set "competitive" pricing for upcoming Navi but that's also mean nvidia is successful in pressuring AMD not to price their card at the price they really want. and nvidia for their part most likely ready to engage the price war if AMD intend to initiate one.As for Nvidia "forcing prices to drop" with their recent 16-series cards, if you look at the actual performance-per-dollar that these cards offer, they are only now starting to catch up to the value that AMD has been offering for months with the RX 580 and 570, and even there they are still a little behind.
I don't see Nvidia applying much pressure to the mid-range segment right now. 32 months after the GTX 1060 launched, they released the 1660 in a similar price segment, while only offering around 20% more performance than a 1060 6GB. Or if we figure in the price being positioned between the 1060 6GB and 3GB, we are looking at maybe around a 30% improvement in performance per dollar. After the better part of 3 years, which is atypically long for a graphics card generation, those kinds of performance gains are not particularly impressive. They were offering a far greater performance improvement when they launched the 1060, and that card came out just 18 months after its predecessor. I do suspect that Nvidia's next generation of cards might be a bit more competitively priced though, since they'll also likely be dealing with competition from Intel in addition to AMD. And this current generation of cards likely won't last nearly as long as Pascal, seeing as they'll undoubtedly want to move to a smaller process architecture next year.now that nvidia completely dominate the high end and charge what ever price they want in that segment they start turning their attention in the mid range to slowly pressure AMD in this segment as well.
not from consumer perspective. take this an example: before nvidia launched GTX1660ti AMD able to sell RX590 from $250-$260. but when 1660ti comes out AMD are now forced to sell those RX590 much closer to $200. we consumer are happy to see the RX500 series becoming amazing value for it's performance (not to mention those game bundles) but for AMD it is not something that happy for them see their profit margin are reduced because what nvidia has been doing with GTX 16 series pricing scheme.I don't see Nvidia applying much pressure to the mid-range segment right now.
intel can be dangerous. especially for AMD. if they really got the right mind set this time even nvidia have to be very careful with their next move. just look what happen in HPC segment with those compute accelerator card. before the market is pretty much duopoly between nvidia and AMD. intel came with their xeon phi and then they pretty much kill AMD in that market and slowly eroding nvidia market share.I do suspect that Nvidia's next generation of cards might be a bit more competitively priced though, since they'll also likely be dealing with competition from Intel in addition to AMD.
but nvidia is not intel. Ryzen finally catch up because intel really let their guard down thinking AMD will never making a coming back. not with the sad state of their financial situation at the time. they slow down the advancement on PC and set their eyes to crush ARM in the mobile segment with their x86. turns out ARM is quite formidable in the mobile segment (part of it thanks to Qualcomm and their modem/baseband tech) and after years and years of failure they never aware AMD finally arrive at their door step to kick their butt.It's also not guaranteed that Nvidia will retain their current grasp on the high-end either. The graphics architecture that AMD has been using in recent years hasn't scaled to the enthusiast-segment as well as Nvidia's, but that could change as they redesign it with greater scalability in mind. AMD's CPUs were not exactly competitive at the higher-end either for a number of years, and we saw them become far more competitive with the introduction of Ryzen.
I don't think too many people were actually buying the RX 590. It didn't make much sense when an RX 580 came within 10% of its performance, and was already priced substantially lower. If someone wanted an AMD card with more performance than an RX 580, it made more sense to move up to a Vega 56. Again, I wouldn't be surprised if the pricing of the RX 590 came down to some questionable business decisions by that Radeon executive during his brief tenure. The RX 590 was always sort of an awkwardly-positioned card acting as a stop gap until Navi arrives, and should have been priced in-line with what the RX 580 was selling for from the get-go.take this an example: before nvidia launched GTX1660ti AMD able to sell RX590 from $250-$260. but when 1660ti comes out AMD are now forced to sell those RX590 much closer to $200.
actually it might be a bit more complicated than that. remember AMD launch RX590 after nvidia go crazy with those RTX pricing. with those RTX we saw nvidia intention about keeping older generation performance price intact into new generation while the even more faster card from new generation will start asking even higher price. AMD saw this an opportunity to get better profit for themselves. how about extend that trend to mid range and lower? that what could be set the initial pricing of RX590. what if GTX1660ti with the performance of 1070 retain the same price as 1070 in 2016? this is what AMD probably hope to see nvidia to do with their mid range and lower. the RX590 pricing is more about AMD telling nvidia "let's not push this performance tier into much cheaper price point than it already is and we both get benefit from it".Again, I wouldn't be surprised if the pricing of the RX 590 came down to some questionable business decisions by that Radeon executive during his brief tenure.
for years i did not see nvidia being pressured by AMD when it comes to pricing. the one that doing the pressure has always been nvidia. for years AMD has been the value king. why is that? i like i said nvidia has no intention to make themselves as "brand that will give more value to your money". it has always been like this: nvidia set a new bar for the pricing and performance. and then AMD will respond by cutting their price. but nvidia will never respond back by engaging direct price war. when AMD starts slashing their price they already met their goal. take 1050ti launch for example. AMD set the price for their RX460 4GB at $150. then nvidia directly put their 20% faster 1050ti 4GB also at $150. this prompt AMD to officially cut RX460 price down to $120 and RX470 down to $170 ahead of 1050ti launch. did nvidia revise their 1050ti pricing? no at all.And we could likewise say that the RX 580 and 570 have been pressuring Nvidia to lower prices, as they are currently still the best value options in the sub-$200 range.
it might have bigger effect on nvidia since they only do GPU but intel entrance to discrete GPU might might end up killing AMD altogether in PC graphic. they already did on HPC space with those accelerator card. and some might said it was with unfair tactic. but there is nothing AMD can do about it because in accelerator card market intel is not the leader so they somehow able to get away with it. it is the same with discrete GPU market. intel is not the leader in this market so if their pull similar tactic that they did before the immediate threat is more dangerous to AMD than it is to nvidia.And if anything, I would say Nvidia might have the most to lose from Intel entering the graphics card space, as both AMD and Intel offer a more diverse ecosystem of computer hardware.
AMD is very capable there is no doubt in that. nvidia for years have acknowledge what AMD is capable of. hence they never underestimate what AMD can do.There are too many variables to know for sure how things will play out, but I wouldn't underestimate AMD's ability to launch a more competitive graphics architecture.
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