Two R9 390's will draw a lot of power, and crossfire won't work properly in many modern games. I wouldn't really recommend it.
For Nvidia, SLI is ok but still far from perfect in a lot of games. So if you're planning to play with 2 GPU's, I'd say go Nvidia.
For now, with one GPU, EITHER the GTX 970 or R9 390 will be fine.
For the GTX 970 you're ok right now with a 500w power supply whilst 600w or higher is recommended for the R9 390.