Not buying any SecureROM EA loaded game. Same with other EA /Take2 titles I was going to buy. Bioshock, GTA4, Crysis Warfair and of course Mirror’s Edge. Hmmm... that's 4 games I was going to buy.
That is also 4 games that ANYONE can already pirate download and play without ANY SecureROM DRM crap that can mess up their computers, slow down the PC and even prevent the game its supposed to protect from working properly. Yeah, that's my first experince with SecureROM - the BioShock Demo... refused to work on my PC because SecureROM and I couldn't remove it. Had to rebuild Windows. Screw you EA. I've bought your games for years, back when it was ECA on Commodore64s.
I'm not a big fan of Microsoft, but I STILL bought and enjoyed Gears of War on my PC. As well as UT3 - both use the same Unreal3 engine used in BioShock.