I've worked for Dell for over 2 years now. I hope that we won't eventually do the same thing with Alienware. For what it's worth, I've been very impressed that Dell, by and large, leaves Alienware to do their thing, while contributing valuable design input into our XPS gaming line. In return, Alienware benefits from the excellent component pricing that Dell commands from it's vendors. The bad taste that's in everyone's mouth, regarding Voodoo, is that a very special company is about to be destroyed. Ten years ago (or so) a process called Six Sigma became very popular (borderline cultish) in corporate America (you know what I'm talking about, hell, you might even own a belt.) I've observed this first hand, and while I see the benefits of some of the philosophies, I also see how devastating it is to our creative base as an economy. In a quest to become leaner and more efficient, and harvesting "the low hanging fruit" (yeah...you've heard that crap too) we sometimes destroy our ability to create. Consider having a reasonably stocked cupboard, and cutting off your own feet to save the energy usage that your feet require, while adding additional stock to the cupboard. Screw the fact that you can no longer walk to the cupboard to get something to eat, that's irrelevant, unless keeping your feet can be financially justified. This is the same thinking that's shipping all of our jobs to Asia and wondering what went wrong with our economy. If we continue to bleed the middle class, this way, there won't be a middle class for companies like HP and Dell to sell goods to, and Dell is no better than HP in this regard. Voodoo is a sad story, but by and large, an increasingly common one.