Looks like a lot of work went into this, but i gotta ask myself, how many of these will they really sell to make it worth the effort?
Maybe they sell 50 units?
I guess the big pc builders like digital storm might use these but i dunno. i just dont see enough market to justify it.
Well, the most likely justification is that MSI paid them for it.
In my humble opinion, it should not be thought of as a for-profit effort, but rather as a promotional feat.
How much does a waterblock for an LGA115x go for on it's own?
Well, I do not know about LGA115-whatever, but CPU waterblocks generally cost 1/3 of that price.
If the region and components around the motherboard can be standardized then CPU/MOSFET monoblocks could really take off. Hell even air-coolers could start to incorporate heat pipes for the MOSFETs. Creating a standard physical specification for this though would be very difficult.
They cannot be "standardized" across manufacturers because the manufacturers proudly make their own designs (just think of the different positions of the ATX power connector... besides, the MOSFET configurations are different because of the different underlying [power and other] requirements—one set for a cheap, basic mainboard for office chores, another set for a high-end enthusiast mainboard for overclocking).
Full-cover waterblocks for graphic cards are feasible only because the graphic card manufacturers usually follow the reference designs supplied by the GPU makers.
The prevalence of reference designs is mostly because of the pressure from the buyers, who would rather avoid a marginally superior contraption with a non-standard layout, on which they could hardly replace the cooler (and much less with a full-cover waterblock).
On the other hand, mainboard manufacturers want to (and need to) include a lot of goodies and add-ons that make the mainboard much more attractive, unlike the barebones reference design, which is usually not suitable for normal deployment, but serves merely for the demonstration of a new CPU or a new chipset.
Heck, even AMD has not issued any such "standardization guide", despite being in an ideal position for this—being a large CPU producer offering CPU + watercooling bundles as well as being a large GPU producer issuing reference graphics card designs with full-cover waterblocks.