Yeah, it SEEMS that way. People praised the card for it's upsides, but neglected to include all of it's downsides.
The card's good, don't get me wrong. But if you're someone who's sensitive to noise, or specific sounds, you will hate this model.
That's how it is with many of the premium gaming models; higher power limits, beefier coolers, an extra fan... it all sounds nice at first.
But the cards are temperature sensitive. The cooler they run, the better.
I'm not easily bothered by noise, so I'd easily buy the FTW3 and have no issue running the fans at max in game - my speakers will likely drown out the card anyway.