Review EVGA Z490 FTW WiFi Review: Looks Can Be Deceiving

Why would you spend 330 on a dead end platform?

You're correct on two points. AMD Zen3 and Intel Rocket Lake + Z590. It seems Zen3 with PCIe 4 might be the way to go if you want a PC that will last you the next 6+ years. The next Intel upgrade won't be on shelves for quite awhile.