When Obama used Facebook as a data source to create voter profiles, he was called a genius. When a conservative company does it, it's a crime. Hypocrisy anyone???
Maybe it was because Facebook gave or sold the data to a third party to profile on this occasion. Either way, we shouldn't turn this into a political discussion.
The biggest issue of all is the data was used to help get Trump elected. If not for this, we wouldn't have heard a peep. Sends a strong message. Any company helping Trump will be relentlessly attacked in the media.