I've just built my gaming rig - i5 4690k 3.5ghz, gtx 970 SC, MSI Z97 Mobo, 16gb ram. The fans already make quite a lot of noise, but it's tolerable. However when loading up games one fan appears to become very load and annoying. For example loading up Sims 4 is fine, when actually playing it the sound suddenly starts and temporarily stops when clicking objects within the game. As far as I can tell it's not the CPU fan or the GPU as I've maxed them both temporarily and not achieved the same sound. Does anyone else have any suggestions?