Question Fans extreme loud

[elis ha 000]

I own gtx 970 g1 and I tested it on frend's pc it worked I upgraded from gtx 950 strix
As soon as I stared instaling drivers gpu started to produce loud sound

I readed many other posts and I tried DDU and system reinstall but nothing helped so id anyone can help me please
Other specs:
I5 3rd gen
Asus board
8gb ram 2x4
Gtx 970 g1
Hdd 1tb
Thermaltake smart 730w

 

[elis ha 000]

I tried old drivers and msi afterburner doesn't help (it says fans are on 34% but they aren't)