""The company didn't take a baby step into VR; it sprinted to catch up to all the progress Windows PCs have made in recent years.".... ???????? As someone who prefers osx, but makes his living developing VR and AR for brands, I disagree! Price points for comparable GPU implementation, as well as a lack of a top line GPU availability on their new iMac, or any other Mac internally... Makes this a ruse. Mobile VR on iOS? Not on their low Rez screens. There will be no daydream or gear VR competition until they get some real mobile resolution on their gear. Oculus support? Nope. They have the cash, they're just sitting around waiting. Apple fanboys can't wait to write the story that Apple invented VR the second they even react to the market. That isn't helpful. They have had so many miscues with the Mac lately, they've lost the pro user market, which they could have absolutely owned, but stagnated with the flattening of the CPU curve, missing the linear improvement of the GPU, and losing three years of graphics innovation. Tim cook is no Steve Jobs. The same thing is happening in slow motion between iOS and Android, as well.