First Print of World of Darkness Rulebook Sold Out

[Guest]

Archived from groups: alt.games.whitewolf (More info?)

FOR IMMEDIATE RELEASE

Direct Inquiries to:
Philippe Boulle, Marketing Director
White Wolf Publishing
1554 Litton Drive
Stone Mountain, GA 30083
prboulle@white-wolf.com
404-292-1819 x203
 


First Print of World of Darkness Rulebook Sold Out
New Printing Ready — White Wolf maintains $19.99 Price for
Online Pre-Orders and GenCon sales



Atlanta, GA, August 16, 2004 — White Wolf has sold out of the entire
first print run of the World of Darkness Rulebook at its introductory
price of $19.99.
 
The second print run is ready to ship at the regular price point of
$24.99, but White Wolf will continue to accept consumer preorders at
the $19.99 price at its website through Friday August 20th and will
sell copies at the GenCon Indy Trade Show (Aug 19-22) at that same
introductory price. Consumers will also be able to get the $19.99
edition in hobby and book stores until those stores sell through the
copies they ordered from their distributors.
 
White Wolf was able to time the printing of the $24.99 edition of the
World of Darkness Rulebook so as to prevent any shortage of supply.
All distribution, retail and consumer orders will be filled without
allocation.
 
The new printing of the World of Darkness Rulebook is identical to the
first save for the retail price, ISBN and stock #. No contents have
changed.
 
The World of Darkness Rulebook goes on sale with Vampire: the Requiem
on Saturday, August 21st. Top hobby retailers in the United States,
Canada and Great Britain will be open past midnight on the evening of
Friday August 20th in order to begin selling the books at the first
possible minute. Details are available at
<http://www.worldofdarkness.com>.
 

World of Darkness Rulebook (first printing)
WW55000; ISBN 1-58846-476-8; 224-page hardcover; SRP $19.99
 
World of Darkness Rulebook (second printing)
WW55002; ISBN 1-58846-484-9; 224-page hardcover; SRP $24.99
 
Vampire: The Requiem
WW25000; ISBN 1-58846-247-1; 304-page hardcover; SRP $34.99
 

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Publishing, Inc. has grown, maintaining an average market share of
26%. With collective book sales in excess of 5.5 million copies during
this time, White Wolf is one of two undisputed worldwide publishing
leaders for pen and paper roleplaying games. White Wolf properties
have been licensed for television series, comic books, action figures,
console and computer video games, coin-operated arcade games,
professional wrestlers, replica props and weapons, interactive media
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can be found at www.white-wolf.com.


--
Conrad Hubbard
White Wolf Publishing http://www.white-wolf.com
Sword & Sorcery http://www.swordsorcery.com
"Promote the Progress of Science and useful Arts, by securing for
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Section 8

 

[Guest]

Archived from groups: alt.games.whitewolf (More info?)

> First Print of World of Darkness Rulebook Sold Out
> New Printing Ready - White Wolf maintains $19.99 Price for
> Online Pre-Orders and GenCon sales
>
>
>
> Atlanta, GA, August 16, 2004 - White Wolf has sold out of the entire
> first print run of the World of Darkness Rulebook at its introductory
> price of $19.99.

SNIP

Translation. WE priced the intial "VERY small" print run of the core book so
that people would snap it up and generate demand. Now that said demand has
been created, we now intend to increase the price. Thank you, and goodnight.

 

[Guest]

Archived from groups: alt.games.whitewolf (More info?)

Silversorcerer wrote:

> Translation. WE priced the intial "VERY small" print run of the core book so
> that people would snap it up and generate demand. Now that said demand has
> been created, we now intend to increase the price. Thank you, and goodnight.

How wonderfully cynical of you.
--
Stephenls
Geek
"I'm as impure as the driven yellow snow." -Spike

 

[Guest]

Archived from groups: alt.games.whitewolf (More info?)

Stephenls wrote:
> Silversorcerer wrote:
>
>> Translation. WE priced the intial "VERY small" print run of the core
>> book so
>> that people would snap it up and generate demand. Now that said demand
>> has
>> been created, we now intend to increase the price. Thank you, and
>> goodnight.
>
>
> How wonderfully cynical of you.

Yeah, especially since the price issue is old news. The reason for the
price increase is because it ended up having many more pages than
initially and so the cost of printing went up as well.

 

[Guest]

Archived from groups: alt.games.whitewolf (More info?)

Stephenls <stephenls@shaw.ca> wrote in message news:<2oflfiFaf3acU1@uni-berlin.de>...
> Silversorcerer wrote:
>
> > Translation. WE priced the intial "VERY small" print run of the core book so
> > that people would snap it up and generate demand. Now that said demand has
> > been created, we now intend to increase the price. Thank you, and goodnight.
>
> How wonderfully cynical of you.

It's also more than a bit ignorant of the economics of printing. The
smaller the run, the bigger the loss, and the less incentive there is
to keep the price point low. D&D 3.0 could drop its initial price due
to a huge initial print run. The idea that White Wolf would want to
actually suffer a loss on the critical initial period of sales is
wacky.

The other thing worth considering is that the distribution system
means that gamers are not demanding the book from White Wolf. They're
demanding it from retailers, who may sell their entire lot in one go,
or may sell them in a trickle (lots of stores only order on demand
these days, so the gamer will determine orders more or less directly).
Distributors are the ones who will ultimately order books from the
company, and it doesn't make any sense for White Wolf to hose
distributors for the sake of a marketing ploy that will pass through
at least two intermediaries and *their* business shenanigans before
registering with their bean counters. Plus, policies that try to
create scarcity or otherwise strongarm orders have been notoriously
unsuccessful in the past and White Wolf has, in the past, even
responded to distributor concerns by removing anticompetitive pricing
from their own site.

M.

 

[Guest]

Archived from groups: alt.games.whitewolf (More info?)

Silversorcerer <silverspamtrapsorcerer@insightbb.com> a écrit dans le
message : UxvUc.2546$Fg5.2459@attbi_s53...
>
>
> > First Print of World of Darkness Rulebook Sold Out
> > New Printing Ready - White Wolf maintains $19.99 Price for
> > Online Pre-Orders and GenCon sales
> >
> >
> >
> > Atlanta, GA, August 16, 2004 - White Wolf has sold out of the entire
> > first print run of the World of Darkness Rulebook at its introductory
> > price of $19.99.
>
> SNIP
>
> Translation. WE priced the intial "VERY small" print run of the core book
so
> that people would snap it up and generate demand. Now that said demand has
> been created, we now intend to increase the price. Thank you, and
goodnight.
>

Remember.

The Syndicate is your friend.