What is advertised on the web site and what happens in actual testing are two very different things. Guru3D didn't test the card mining, they tested it in "typical gaming" and I agree with you that in typical gaming, the load is between 275 and 300 watts... the source I used above also agrees with you (and Guru3D)....in fact it's a bit lower than your reference for typical gaming at 277 watts.
When mining however, the card is placed under a significantly higher load than "typical gaming"... the card is being used to its full capacity and being stressed in away that in no way compares with "gaming" loads, not only in size but in % of time at full load. Without an actual test using a meter, one has to make the selection on a worse case scenario from the data available and we can clearly see comparing the 2 images (typical gaming versus maximum) that the card is capable of pulling almost 100 watts more under peak load conditions.
With a 300 watt swing there fir 3 cards, and we are still talking "no overclocking", it makes it well worth finding out what the actual power requirement is, And, as we know, when overclocking, power draw increases exponentially. In summary:
a) The rated load when gaming is between 275 and 300 watts as evidenced by various sources
b) The card is clearly capable of drawing almost 100 watts more under peak loads such as might be expected when mining.
c) Overclocking is a distinct possibility as OP has said "at least not yet"...your Guru3D reference shows a 352 watt draw (22% more) when overclocked .. and that's in gaming.
d) Take that 352 watt gaming load when OC'd and multiply x 365 / 277 and you are over 450 watts.
e) While average loads are suitable for sizing cooling systems, PSUs must have some headroom for peak instantaneous loads to prevent crashes.
Now all that being said, I am not suggesting this will result in an actual 450 watt load per card, I am saying it most definitely will be greater than 289 watts per card, The 100 watt difference between gaming and maximum loads can not be ignored nor can the 63 watt increase from overclocking be ignored as OC'ing the cards has not been ruled out.