Well, these ultrabooks don't seem like they're meant for gaming or marketed to the gaming enthusiast (THG's general population). Intel realized that the MacBook Air is selling really well and [strike]came up with [/strike] copied this design idea. This example should be a peppy machine for Widows 7 & 8 for general MS Office-type work, web-use, and even a little Photoshop-type activity. ...just like the MacBook Air. If you've used a 2010/2011 MacBook Air you'll know its a pretty peppy machine given its specs. The 2008/2009 Airs were really underpowered for an enthusiast as far as I'm concerned...too slow...too many compromises...but my wife loves hers. So, if these non-Apple ultrabooks perform in the same class as the recent MacBook Airs they'd make a great 2nd machine or something for the executive that travels a lot. I have executives at my job that think 4lbs. is too much to carry...but 3lbs is okay (can't say I agree
).
For those that hate the MacBook Air simply because its by Apple, these ultrabooks are an alternative.