I wonder if this technology will be made freely available so all content creators from all backgrounds and castes of society can protect their life's work.
Or, if it will be just another obscenely expensive weapon that the established mega-billionaire media oligarchy will abuse use as designed to steal ideas fully comply with minimum local legal requirements, victim blame consumers tricked into buying their products provide strong community outreach, imprison people who want convenient and long-lasting access to media dirty freeloading pirates, and blast independent reviewers into oblivion provide an open-door policy to listen to feedback from all people of differing opinions and world views.
Just kidding, there's no need to wonder exactly who this is for and who it's designed to target.