'Futuremark' Is No More; Benchmark Maker Adopts Parent Company's 'UL' Branding

[kcarbotte]

The name "Futuremark" has been synonymous with PC benchmarking for over 20 years, but the company’s owners retired the iconic name in favor of its parent company branding. Futuremark will henceforth be known as UL.

'Futuremark' Is No More; Benchmark Maker Adopts Parent Company's 'UL' Branding : Read more

 

[bit_user]

Much love for Futuremark and their Demoscene* roots.

UL is offering deep discounts on its benchmark software

Sold.

This is about what they should normally cost. As a casual user, I only run these a handful of times. I'm happy to pay, but let's be realistic...

* wikipedia.org

 

[Mike Coberly]

So nothing was said about the Hall Of Fame? I assume they're gonna toss that aside, or possibly place it behind a paywall.

 

[madbiker]

Should have gone back to the Madonion name

 

[araczynski]

Wow, didn't even know UL bought them years ago, that alone gives them street cred in my eyes. I know everyone and their dog uses it, but that doesn't mean I trust it. Until now.

 

[chicofehr]

This is the same company that puts UL on the side of many electrical/electronic products as a safety symbol. They usually do safety 'benchmarks'.

 

[ul_benchmarks]

@MIKE COBERLY Our change in company name does not affect the Hall of Fame. Don't worry, we have no plans to take it down or put it behind a paywall. You can find answers to some other common questions about our rebranding here: https://benchmarks.ul.com/welcome

 

[bit_user]

This is the same company that puts UL on the side of many electrical/electronic products as a safety symbol. They usually do safety 'benchmarks'.

They are also branching out into cyber security.