nzalog :
With the RGB trend this seems to be on par.
I was going to suggest they add RGB lighting to the heat-retaining shroud for next year's model, to help justify the $1 per GB price. : D
Really though, I can't think of too many products where the addition of LEDs negatively impacted the product's performance. Well, maybe those $60 RGB mouse pads that feature a cord and a big block of plastic in the center to get tangled with your mouse cord...
http://www.corsair.com/en-us/mm800-polaris-rgb-gaming-mouse-pad
https://www.razerzone.com/gaming-mouse-mats/razer-firefly
Maybe their control boards require more space than the thickness of the pad allows, but did they really have to put the block of plastic in the center? Even in their promotional images they show the cord running into it. Logically, having it come off a corner would have made more sense from a usability standpoint. Or at least make the ridge extend the entire length of the pad, so there's nothing to get caught on.
In the case of this product though, you're not even going to see that shroud once installed, or at least not the side that's impeding performance by covering the fins of the heat sink, since it will be facing the bottom of your case. The only way covering that side might make sense would be if the card were forcing air through it with a fan.