Its not a revelation that the HTC One is a better phone and it is. It difficult to massively produce a phone that has superb build quality a la The Galaxy line up! HTC does not need to top Samsung in sales they just need to sell. For me the personally I could never fall in love with the Galaxy line of phones, the S-Ware, AMOLED and build. Compare the One X to the One and you will see a complete overhaul a change in design philosophy and that extends to the UI Sense 5.0. The S4 is pretty much the S3 with a spec bump, HTC actually took risks and tried to be different.