Geforce 970 not showing in Devices/ Can't install Nvidia driver as it can't find compatible hardware

[samcoarse]

Plugged the G970 into my new H170 mobo & PSU.

Fans are spinning and it looks comfortably seated - http://s10.postimg.org/j996uijg9/g970.jpg

When I run the software from the nvidia site, the claims there is no compatible hardware.

What might the issue be in this instance?

 

[psoohoo]

what OS? do you have the chipset drivers installed. They may be necessary to ID certain system devices.
Check Device Manager to see there are devices not working or have missing drivers.

 

[samcoarse]

Solution this time around is reseating it into the next available port.