Well, interesting, just got through the 35 page review on Guru3D an dthe 20 page review on Tom's and I and underwhelmed.
At the top end of single GPU nVidia has had a 6 month wait to produce a card that is $100 more expensive and only a few % better performance.
We expected more.
Point of order, the HD5970 is around $600, which is $100 more than the GTX480, has a bigger lead in performance than the GTX480 has over the HD5870, which it is $100 more expensive than.
On a price vs performance comparison I would have expected to see the GTX480 one of two things, either slighty cheaper to account for its position between the HD5870 and the HD5970 ... or ... same price but slightly better performance to put it close to the HD5970.
Yes I kinow you think I am comparing Apples with Oranges as the HD5970 is a dual GPU but as it stands until a dual-GPU GTX480 comes out (GTX480-X2?) ATI still holds the performance crown at a price which isn't prohibitive, because face it, if the prospect of paying $500 doesn't bother you then $600 shouldn't either.
nVidia, you should have released this 6 months ago, by the time this actually hits the shops you wont sell enough before the hype for the HD6000 starts. Christmas is the big market and you know it, if people sit on their hands and wait for the early new year to grab a HD6000 you will be in serious trouble.