great question, the whole world was left asking that after the 980ti came out. it was the best card on the market, but now there are 980tis for the same price that can beat it. and ones about $200 less than can tie it or get very close. pretty much now that card is just a bragging right. it has a whopping 12 GB or VRAM but unless you are bill gates, good luck getting four of them in SLI to make the full 12 GB usable.