The last couple of years weren't about having or not having to, they were about chip shortages combined with a bunch of simultaneous high-profile launches (Zen 3, RX6xxx, PS5, SBX-SX, RTX3000, etc.), supply chain disruption from COVID and a return of massive-scale GPU-mining making it impossible to come anywhere near meeting demand. Now that demand is coming down, COVID is mostly over, supply chains are returning to a somewhat more steady state and ETH may be going PoS for real a few months from now, the channel is overflowing with GPUs and prices are steadily coming down as the market searches for its new equilibrium.
Once the market for higher-end SKUs nears saturation, AMD and Nvidia will have no choice but to seriously cater to people looking for ~$200 GPUs since they will be the only largely untapped potential customer base they will have left to spend their wafer allocation on. Netting $30 from low-end customers who will never SKUs you make $70+ a pop from is still $30 more than you will ever get when those customers go with the competition or second-hand market.