I guess this depends on the cost of your electricity. If you're mining, it makes total sense to optimize power usage. If I was strictly a gamer, this would be a total waste of time for me. Starting with a 300W GPU, if I cut power consumption by 25%, that's 75W. If I played games 6 hours a day, everyday of the year, and that maxed out the GPU 100% of the time, all impractical in reality. At my current electricity rate of 9.84c/kWh, that comes out to a savings of 4.5 cents a day, $1.33/month, and $16.16 per year. Who cares? Then as a bonus, I lose 5-10% of my performance. I understand, not everyone has electricity rates that low, but even if you double the electricity cost, you're looking at only $32 for an entire year. The hysteria over the additional cost for electricity for these cards is completely blown out of proportion.