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I have just started noticing the "AMD Optimized" label on several kits that I have been pricing for a new Intel build.

What does that tag actually mean and does it make them "less" desirable for Intel MB?
 
I have just started noticing the "AMD Optimized" label on several kits that I have been pricing for a new Intel build.

What does that tag actually mean and does it make them "less" desirable for Intel MB?
i believe its markheeeeting bs