I appreciate that the pretty colors didn't dazzle the reviewer! Maybe it'll go on super sale, but at it's current price, it's a mystery who would buy this stuff. If you want speed, there's faster RAM for half the price. If you want colors, there's just-as-fast RGB options like G-Skill Trident Z, also half the price. You could add a RAM light kit to any standard RAM to make it look very much like the Geil Orion for $20/stick (see Akasa RAM Mate). With the savings, you could buy an entire new premium RGB case like the Corsair 465x RGB or a complete LED kit to outfit an existing case with all sorts of custom effects. Anyone buying a part like this must be at least a little familiar with building a computer. Any retailer selling it will have a dozen better options. How does Giel plan to move any of these? Do they have a super loyal cult following or incredible warranty or something?