lrrelevant :
5 GHz is definetely not easy on 7700K. You need amazing cooling aswell as a nicely binned chip, hence why most 7700K's go to 4.8-4.9 tops, with good cooling.
While statistics are not out yet for the 7740x, a whopping 62% of 7700k CPUs hit 5.0 (silicon lottary stats) and 91% of them 4.9. So majority hit 5.0.
lrrelevant :
And "not being enough of a factor" that the heatspreader is bigger, doesn't mean it's not there. There WILL be a bigger surface to dissipate heat from with the bigger heatspreader, which will translate to better heat dissipation, given your cooler is powerful enough to move the amount of heat from the heatspreader.
You are wrong here. The thermal resistance is total contact area between the thermally active component and the heatsink. The heat spreader is just an extra layer of resistance and is added to protect the silicon. Since the silicon is the smaller component, the size of the IHS doesn't reduce your thermal resistence.
One guy writing something in a website. How did they reach 81 on their 7700k on stock clock with NZXT Kraken X52 is beyond me. Also their voltage for 7740x on 5.2 with 1.33v indicates that they have a golden chip for 7740x, bitwit had to go above 1.41 for 5.3, I doubt that for 100mhz he added .08v. Regardless, this is one chip against one chip, it can be random or even they might be marketing for intel.
lrrelevant :
Not to mention that the overclocking record for the 7740X is 7.562 GHz made at launch day, whereas for the 7700K it's about 7.383GHz, and this CPU has been out for half a year. Coincidence? Think not.
Sure thing I will go pay through the nose for an x299 board that I can't use half the features of because 7740x has 0.2ghz higher than 7700k on liquid nitrogen. Get real, this is completely irrelevant. This is the same chip, with internal graphics disabled. No reason to pay extra for it for practical use.