For those complaining about the fans, remember that cooling design is designed around a multi videocard config.
With that design, you can have 2 cards right next to each other and not have any cooling issues such as 1 card blocking the air intake of another card.
these cards run hot when just alone, a standard cooling design with a SLI or crossfire config where the back of one card is very close to the air intake of the other, can cause the second card to overheat, especially when overclocking.
(anyone remember 8800GTX and how it handled overclocking+ SLI)
A better solution will be some kind of duct work to have a single large fan located at the side of the card. Or better yet, a sealed liquid cooling solution. many quality cases will have space for 1 to 2 120mm fans on the side panel as well as 1-2 rear 120mm fans, there is more than enough space to add a few radiators.