I like the idea, although if i went to water cooling i think i would just make my own loop. With that said i know a lot of people might not have the time for making a loop and this seems like it would be quicker and would cool just as well.
What is this 2007? I thought external watercooling ended with Zalman Resorators. I do not even want to touch on the topic that they didn't even try to make it look decent. An old case with unpainted interior, top mounted power supply, and zero cable management. Someone should be fired for just having this on the show floor.
If you are pushing a new product that is meant to appeal to a very niche group of users - wouldn't you want to use the coolest supporting parts/bits to do so? That is the fugliest setup I have seen since the time I spray painted my 486 DX2/66 case from soothing taupe to bad ass flat black.
I feel truly sorry for the poor saps who had to work that booth those days. I'd sure as hell like to know what sort of positive spin they put on that beast as far as questions were concerned. Custom Loops>AIO