The Z97X-SOC, the non Force edition, is also available and is one of this motherboard’s main competitors. For $20 less, there are fewer power phases (eight rather than four) on the SOC, an Intel NIC rather than a Killer, no OC Brace and no network management software. For a gaming user, that $20 could be put towards moving up a GPU class, or better CPU cooling, as arguably a gamer will not be sub-zero overclocking or need the OC Brace. That ultimately puts a $20 premium for the Killer NIC and management software, which should be a gaming feature, although I have heard many users prefer the lower CPU usage of the Intel NIC and the software can be purchased for $22 that will work with the Intel NIC. The choice will be dependent if the focus is on-the-desk overclocking, or if networking features are important to the user.