27 phones
wtf motorola?
1 low end phone that is just a phone. cheap for people to use as an emergency
1 low end but very durable phone, again cheapish but for people who may damage the phone through normal use (construction site and such)
1 low end social phone. able to get onto facebook and such, check email, and so forth, but you arent playing angry birds
1 higher end social phone directed at businesses and such, mostly just email on the go for employes.
1 low end android phone, for budget and possibly pay as you go plans
1 mid range android for budget and possibly pay as you go
and at most 5 high end phones.
1 consumer, everything they want and more
1 business, a step up from just the email phone
1 heavy duty, able to fall a significant distance with some assurance it wont be damaged
1 heavy use phone, thicker to accommodation a longer battery life
and one balls out its got everything, durability, battery life, but doesn't look "pretty" like an iphone, its meant to be functional.
only the 5 high end phones need upgrades on a yearly or an every other year basis,
the low end phones don't need updates aside from shrinking of parts and better batteries when appropriate.
the mid phone will be replaced with the consumer grade phone when that cycles out.
id also say that beyond phones, there is room for one android device to be like the ipod touch, but android.