Okay, from what I noticed I recently just got the ATI R9 380 4GB Powercolor, the GPU fans stay off till I start playing a game. Then they turn on when GPU temps reach around 60 degrees (Celsius). While playing like that they do reach 70 degrees. I don't like my GPU temps above 60 degrees, but the fans won't kick on till then. I would like to see the temps kept around 55 degrees while gaming. I feel that maybe the new Catalyst control center is the one that is pushing the temps higher on GPU's before it allows fan speeds to start up. I had an ATI card HD 5770 that I never saw reach temps above 65 degrees and then all of a sudden temps peaked at 100 degrees and it shut off the computer. Put in a brand new ATI R9 380 4GB and temps seem too high for it's age. I blame the Catalyst system because it says the fan speeds, while I can see they are not on, are at 2300RPM which is a lie. Then I put them manually at 75% and it shows 4100RPMs. So, my feelings are wanting to try and back track the Catalyst program and see if that fixes it.