If you're gonna pay 970 money you wanna get a 390. Why because it'll outperform a 970 in most games. Save nvidia optimized ones. Thats if you don't plan on overclockin with overclocking i'd still lean towards a 390. But now a 970 could potentially overclock better as it does use less power and thus less heat. But overclocking isn't guaranteed, so pure performance 390. If you're spending 960 money go with a 290. It performs just as well as a 970 or close to in most games and you can get it for around 200 usd. Used or otherwise on ebay.