December 2022 shipments while the orange bars show January 2023 .
Graphics card sales are likely shrinking in China for the same reasons they have fallen elsewhere in the world. Crypto Mining with PC GPUs
Ethereum crashed all the way back in early 2022. That's seriously not the reason GPU shipments are down in 2023. Even if it's a YoY comparison, miners have long stopped buying GPU.
People just aren't buying overpriced GPU.
Games like Forspoken and Wild Hearts are unoptimized pieces of garbage.
And Unreal Engine is such a horrible engine for PC, with all the shader compiles causing stuttering. Every PC game using Unreal Engine is a laggy mess, no matter if you have a GT1030 or RTX4090.
It is worse than a "return to normalcy" since everyone who had to do an out-of-cycle upgrade due to COVID will be out of the market for however many years they normally go between upgrades, so you can expect at least 2-3 more years before demand goes back to normal. In the meantime, we can expect more "GPU/GPU/motherboard/etc. sales hit 20+ years low" type stories, especially if prices stay up as much as they have lately.Reality is PC parts and pre-builts are going back to normal, pre-pandemic levels. It is not a drop in sales it is a return to normalcy for the market.
Unreal Engine is such a horrible engine for PC, with all the shader compiles causing stuttering. Every PC game using Unreal Engine is a laggy mess, no matter if you have a GT1030 or RTX4090.