MSI has really shone bright with their Gaming series of cards. They are usually my go to recommendation with their Twin Frozr coolers and build quality.
However, it is up to you to decide if the price premium is worthwhile.
EVGA makes some phenomenal cards, and their support is near unrivaled in the industry.
You cant go wrong with either card, if you would rather have the 40 euros save it and get the EVGA, you would not be disappointed.