I just did this upgrade. I was lucky enough to get a Gigabyte 970 at micro center yesterday, so there was no wait. I switched out my 660ti sLi to a single 970 for now. I saw someone was wondering, the 660ti's sold for approx 140 each on ebay., considering this made my upgrade cost under 100, this was a very inciting upgrade for me.
The 970 is so solid, and i assume, like many, will prove better with new drivers. The 4gb Vram was the primary reason I upgraded.
Watchdogs, on ultra textures etc...4xTXAA @ 1080p was running at 65 fps average. Huge difference considering the 660ti-sli couldn't run anywhere near these settings. Valley score, no OC 8xmsaa was 2548. Wolfenstein, performance was way over double and super smooth, maxed out. (I know sLI is not utilized in that engine). I have yet to test more, however, I am so impressed. No more stuttering between scenes (something sLi would do). Temperature maxes out at 61 degrees, always. Totally silent, which is amazing considering the huge 3-fan cooler. SLI cards were averaging high 70s to mid 80s.
This was a great upgrade and I highly recommend it. Cannot wait to test new features when available. I suggest anyone with 660ti SLI or 670/760 SLI sell then upgrade.