News Gunnir Slashes Intel Arc GPU Prices Up to 34% in China

Gunnir is actually now giving a 16 GB variant of the A770. Because last October 2022 the same card was on sale, having the exact same price, but only the 8GB variant.

So it seems we are now getting an upgraded 16GB VRAM SKU compared to the previous 8GB listing, for the same price tag. More importantly, this new card is a WHITE edition SKU.

No other Alchemist card on the market features a custom cooler finished in white.
 
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This does just prove that these move really badly even with these prices...
... And that is not good for battle mage. If battle mage is actually good and Intel put the price of 870 where it belongs aka $800 to $ 900 the jump seems big compared to these. "Take these away, we want to get rid of these" versions... Or they give up discrete GPUs (again) like they have done so many times.
Not looking good.
 
The problem as I see it:
Intel has an offering. It is barely better than integrated graphics. And so people are faced with a choice: spend $300 for almost no advantage, or save up another $100 and get a huge jump in performance. The margin of price is too large compared to the margin of performance. If Battlemage has anything less than 3x the performance, they're going to be stuck in the same position, squeezed from above by better hardware and squeezed from below by integrated graphics.