This is a great article! I feel like the best values are sometimes hidden because people sometimes fixate on the wrong things. You can spend tons on RAM and cool-looking MB features that don't really yield much in the real world, for example.
Everyone's goals are different. I'm using pre-tax Canadian prices (very similar to US after conversion). I'm biased towards spreadsheets/BI, photos, and video encoding. Gaming is relevant, but not top of mind. I'll play with OC'ing but won't pay extra for it. I figured CAD$1400 for ssd/GPU/case/etc, and separately figured prices for these MB/CPU/RAM/opt. WiFi combos. I applied my own weights to the benchies - higher for productivity and efficiency, less for synthetics. I compared i9-11900k, 5950x, and DDR5 z690 boards (as one set). For prices on those I used the average of a couple recent "best medium price" recommendations for the various categories. I added the Asus H610 and each of the three B660s in the article.
The 11900k system would cost -11% vs average, but deliver -23% performance I care about, I'll call that "net -12." The typical DDR5 z690 costs +12% and delivers +11% performance, net =1. The Ryzen was net -1, and Asus H610 was net 0. So all those look perfectly reasonable - you just get just what you pay for. The Asus B660 was net +4, though, and ASRock and MSI B660 boards were both net +5. I puttered with the weighting but the general "bunching" of results was pretty reliable, with 11th gen Intel always losing by a lot, 5960x/DDR5 z690/H610 all basically tied for overall value, and the B660 boards all slightly better overall.