Yeah, I read it as well.
In fact, it makes sense in a way. There are already solutions where the CPU gets soldered to mainboard and they don't sell that bad, at least in my country.
I think that it has a lot to do with the fact that enthusiast and high-end segments are losing their touch, while in the business/corporate/education and artistic segments, longevity and low prices are most sought-after. From a logical standpoint of view, CPU soldered to MB does make a sense - it helps prevent some problems the cunstomers may encounter (bad termic paste, dust under CPU, bad cooling, dirty socket, umatching socket and I can go on), but it kills what the enthusiast likes - the option to choose.
Truth is, every company is founded to make profit. You go ahead and form a company that goes preferably for being in loss, then we can talk. And what do you think will bring Intel more $$? An enthusiast buying one $500 CPU every two years, or one corporation, buying 10 000 computers at once, even if for $1 each? Same for repairs - the technicians will no longer need to poke through several components to see which one to replace, they'll just take the CPU-MB combo, throw it through the window and buy new.
Regardless, I really think that it's not gonna be the only solution out there. If you take average company's needs, it is mostly enough for them to own technology that is 5-10 years old and they will run it for another 5-10 years, changing their solutions once per 15 years (two corporate generations), if ever. Meanwhile, while those corporations don't run for PCs, there needs to be enthusiast segment, where people will throw their money on the companies, that will work to push the limits of their silicones even harder, achieving better performance, so that in those 15 years, they will have somethin to offer to the corporations... That's why I think soldering CPU to MB will NEVER be the ONLY solution.