Its called overhead. I agree with you. They need to : Have more and better adverts, become more customer centric, as in this case, and most of all, they need better IPC.
Id guess the latter is where their focus is right now, being hamstrung with monies, or lack thereof. But it still doesnt justify these boutique makers, (or this one), to have an overall impression about AMD, while simply disregarding their approach. Youd not likely see many things sold at WalMart that also sell at a fine department store, and you dont see WalMart complaining either tho. Yes, both stores sells the same products in alot of areas, but they dont cost the same either, and thats the point this boutique maker just isnt getting