Hey there!
Where have you noticed this feature. I think the drive should work straight out of the box, however if there's something you need to in order to get it to power up (which I doubt), you should address that issue with the HDD manufacturer's customer support.
I'd recommend that you make sure that you have properly seated all the cables, to the drive, the motherboard and the PSU. If that doesn't help, try the drive with a different computer if possible, to see if the same thing happens. If you don't have that options, give it a go with a different SATA port and different cables. If you still can't get it to work, perhaps it would be best to try and RMA it.
Hope that helps. Please let me know how everything goes.
Boogieman_WD