Agree, for those blessed with the gift of vision, this card is quite bad. Maybe there was a sale on gold paint? Black or Gray might have been far more preferable. It'd be interesting to see a study on sales figures vs aesthetic.
Sadly, I have to say that is one UGLY card...but that rarely matters to me since the insides of my computer isn't on display, but those of you with clear sided cases (and a modicum of taste), should run away from this card no matter the performance.
I agree somewhat with all these statements again, but having a prodigy case, all I see is the cooler of my GPU, not everyone has enough space or reason for a typical tower. Also, it is nice to be proud of your rig as a whole, aesthetic and all, even if no one else sees it. The 'gamer' aesthetic is just an excuse for poor ID, put a ton of folds and bumps where you can't figure out how to make it look clean.
Top is probably the last card I would've bought from them. Hell, their HD 4xxx cards were downright beautiful... I really wish people still made coolers like the used to, but I guess the need for more cooling power is beating out aesthetics at this point. That, and the worthless 'gamer' market that's being made by the advertising divisions of about every company out there. It's like we're actually trying to stop making clean, professional-looking products at his point.
Ah well, I guess I'm just old fashioned. I'm still stuck in the days of a Core2 Duo E6600 with an HD 4870... *sigh*
This here (in the news) is the second version of this HIS card (Rev. 2), now with 8+8-pin connectors and a modified PCB + backplate. But the original has less coil whining. I have both cards in my hands and this Elvis-style looks in real better than on this pre-renderd pics or some photos. Simply close you case and forget the color
Looks are secondary to me in PC components as I don't showcase the inside of my PC to every single person I know. Now if this were to be used in a beauty contest, we all know it will not win. I own an HIS 7970 IceQ X2, and let me tell you that this card is a powerful cold blooded monster!
Although they are getting harder to find in "gaming" cases I am no longer using Clear side cases. Usually cases with a clear side are not very good looking, and they don't fit in with the more professional looking PC I'm usually going for. So how the components look is kinda meh for me.