90+ is a bogus marketing term, 80 Plus is run by Ecova and gives out certifications to power supplies based on the efficiency they manage at 20, 50, and 100% load.
Recently there became 6 tiers to it, from basic through gold, platinum, and titanium.
For an end user, the price difference between a Bronze and a Gold unit will almost never pay for itself in energy savings over the life of the unit so don't go and buy an 80+ titanium unit thinking it will pay for the price difference, it never will. 80+ became a thing because it is very useful to the power companies(less capacity required) and is useful for corporations. In a large office that requires AC you pay for all the power your computer uses twice, once to power the computer, and a second time to run the AC to remove that heat from the building, for massive call centers running at 90% instead of 80% can make a big difference in overall facility power consumption in the summer.
I have a post about PSU efficiency myths, you can find it in my signature.