You can buy a fan splitter:
http://www.newegg.com/Product/Product.aspx?Item=N82E16812311001 This will let you support 4 more fans (for total of 5) off one port. (You can plug a 3-ping into a 4-pin and a 4 pin into a 3pin without issues, you just lose functionality of being able to measure fan speeds)
BUt basically, you can put as many fans as you want, the speeds of the fans will determine how loud they are, as well as a few other things like noise reducing rubber washers for the screws that some fans have.
And the general rule for fan airflow directions is:
Top and rear: vent air outside (hot air rises)
front, side, bottom: pull air in
Bigger fans (ie 200mm) move more air and are quieter than smaller fans (like 80mm).
You can make trade offs with higher fan speeds = more airflow = more sound and lower fan speeds = less airflow = less sound.
But unless the system is in a very hot environment you don't need lots of high speed fans, extra quiet ones can help dissipate the heat good enough and not generate a lot of noise.