If u want a quick sell about $450, or else I would say $500 isnt bad, even tho its new, and most likely not used? people would rather go buy a new card obviously than a used one even if it is new and unused. There currently going for about $545-560 and I think anything around $525 and someone would go buy one new. At least for me that $25-30 difference isnt alot of savings when spending $500 on a gpu. If u post to craigslist or something I would start at like $530 or $540 and look to take about $500-515