The problem isn't a lack of legislation. The problem isn't cronyism, or Trumpism, or whatever other -ism that makes people feel good because they've used one word to make themselves feel better. The problem - and you can see it across the spectrum in America - is that people don't care.
Let's not gloss over when these rules came about that Congress just overturned. Have we been stopping ISP's from their evil deeds for years now, only to have the new administration overturn everything allowing for horribleism? Nope. These were rules initiated last fall, set to begin within 90 days after publication. Literally in place for weeks.
But ultimately, if people cared that their data was being used to sell them stuff (and let's call it what it is; they want to sell you stuff. Saying that they're tracking you sounds much more nefarious - they want to track you so they can try to sell you stuff), then we'd have Capitalist solutions popping up. Why? Because companies want to make money - that's part of capitalism – they sell your data because it makes them money – they’ll not sell your data if that would make them money. If it was a big deal to people, you could draw business away from "tracking" ISP's and toward "non-tracking" ones. To prove that, there are solutions out there that can be purchased that stop "tracking". But most people don't care enough to fork out cash so those solutions (some good, some not) remain niche. The argument will be that "they're monopolies - just like my power company". This is bogus and insults your intelligence. Ten years ago? Maybe. I live in the middle of nowhere Idaho and I can get at least 3 different dish ISP solutions. When I lived in the city, I had Verizon fiber options as well as 2 other large ISP's vying for my cash. The "The ISP's must be regulated like a municipal water company" cry is a progressive big government pile of - well, you know.
We have enough laws, IMHO. Regardless of the party in power, our laws should uphold Constitutional rights and stop right there. Do we have a constitutional right to not have McDonalds give us a receipt with a coupon for 10% off red shirts from Old Navy because they noticed that we were wearing a red shirt when we ordered our Big Mac? No. Would it be creepy that they're scanning the color of everyone's shirts that enter the store. Yes. Would I go to a more expensive sandwich shop that didn't try to get my information? That's my preferred solution - not some nebulous law that tells private fast food chains what they can see and say about people who walk into their business. Same goes for my ISP. If there should be outrage, it isn’t about what the companies collect. Just sayin. The one’s being relied on to “fix” the problem have just a bit more of your info than what the ISP’s are grabbing. Talked on the phone ever?