Review HP FX700 2TB SSD review: HP strikes back with YMTC's newest QLC flash memory

[Admin]

The HP FX700 takes a winning formula and drops in new QLC NAND, creating an efficient and cool-running SSD that lacks high performance but makes for a good secondary drive.

HP FX700 2TB SSD review: HP strikes back with YMTC's newest QLC flash memory : Read more

 

[Avro Arrow]

This doesn't really impress me because every real-world SSD performance test that I've ever seen shows little to no difference between a PCIe3 NVMe and a PCIe5 NVMe in over 90% of situations. This SSD will be really expensive and probably wouldn't really improve my experience over the one I have with my twin TeamGroup MP33 2TB PCIe3 NVMe drives.

 

[gg83]

What!?!?!?!? A cheap M.2 SSD that comes with its own screw!?!?!??!?!?! I just hade to buy a 10 pack to install one m.2 drive.

 

[Pei-chen]

What!?!?!?!? A cheap M.2 SSD that comes with its own screw!?!?!??!?!?! I just hade to buy a 10 pack to install one m.2 drive.

LOL, HP is literally the only laptop manufacturer that don’t include a screw for the spare M.2 slot. I’ve complained about it on Reddit; like how much are they saving from that 1 screw

 

[gg83]

LOL, HP is literally the only laptop manufacturer that don’t include a screw for the spare M.2 slot. I’ve complained about it on Reddit; like how much are they saving from that 1 screw

Lmao! I didn't think about it but that's why they include the screw with ssd. That's very back wards. I don't think my Alienware laptop had a screw for the second ssd slot back in the day.

 

[TJ Hooker]

This SSD will be really expensive [...]

What makes you say that? It's a DRAM-less drive, with Chinese QLC flash, from a brand that's not prominent in the storage market. It'll almost certainly be priced quite cheaply, at least if HP actually wants to sell any.

 

[Avro Arrow]

What makes you say that? It's a DRAM-less drive, with Chinese QLC flash, from a brand that's not prominent in the storage market. It'll almost certainly be priced quite cheaply, at least if HP actually wants to sell any.

That doesn't mean anything. These days, what matters most is the perception that marketers give consumers about whatever product that they're slinging at the time. That's how brand-wh0res are born and there's no shortage of them.

Just look at the people who spend extra for ASUS or Samsung products just because it says "ASUS" or "Samsung" on them. People are generally too lazy to do any homework before purchases these days and just buy whatever "they heard" is good. People still have this outdated idea that "You get what you pay for" because these days, you often get the same as someone else is offering but you're still paying more because of the marketing involved. This is why some companies deliberately inflate their prices, because clueless consumers only seem to believe that something is "good" if they have to take out a second mortgage to get one.

 

[TJ Hooker]

That doesn't mean anything. These days, what matters most is the perception that marketers give consumers about whatever product that they're slinging at the time. That's how brand-wh0res are born and there's no shortage of them.

Just look at the people who spend extra for ASUS or Samsung products just because it says "ASUS" or "Samsung" on them. People are generally too lazy to do any homework before purchases these days and just buy whatever "they heard" is good. People still have this outdated idea that "You get what you pay for" because these days, you often get the same as someone else is offering but you're still paying more because of the marketing involved. This is why some companies deliberately inflate their prices, because clueless consumers only seem to believe that something is "good" if they have to take out a second mortgage to get one.

Since when is HP a premium brand, either by reputation or pricing? Especially in the storage market, where they're a small player (as I mentioned previously). None of their previous SSDs have been expensive, even when fairly performant (e.g. the EX950) why do you think they'd suddenly change that for a mediocre-spec'd drive like this?

This has the specs of a budget drive, and there's no reason to think it'll be priced otherwise.

 

[Avro Arrow]

Since when is HP a premium brand, either by reputation or pricing?

To you and me, it's not. To the average schlep who knows about as much about computers as we do washers and dryers, HP is a top-tier brand because their printers are literally everywhere. The more they see the brand, the better they think it must be.

Especially in the storage market, where they're a small player (as I mentioned previously). None of their previous SSDs have been expensive, even when fairly performant (e.g. the EX950) why do you think they'd suddenly change that for a mediocre-spec'd drive like this?

Same as before, WE know that they're a small player but we are far more knowledgeable than the average person. We just sometimes don't realise it.

This has the specs of a budget drive, and there's no reason to think it'll be priced otherwise.

There is one huge reason to think that it'll be priced otherwise. HP won't want to "cheapen" their name. They want their brand to be seen as expensive because that translates into "elite" in the mind of the average, ignorant human being.

Chris Farley and David Spade starred in a 90s movie called "Tommy Boy" and in that movie, the great Dan Aykroyd had the best line that I've ever heard in a movie:

If you watch the entire clip, you'll see just how powerful brand marketing can be. GM has been doing it for years. Consider their old J-Body platform:

Chevrolet Cavalier:

Pontiac Sunbird:

Buick SkyHawk:

Oldsmobile Firenza:

Cadillac Cimarron:

These are all the same car (in case you couldn't tell) and all existed at the same time (up to 1988) but people were willing to pay a lot more for the Cimarron just because it had that Cadillac badge on it. You could tell these fools that it was just a Cavalier with a Cadillac badge but people thought that it must be different because it was more expensive and it was a Cadillac, not a Chevy. A perfect example of budget specs without the budget price.

People (like me) who were automotive enthusiasts were aghast that GM would try something like this but it worked (for awhile). People saw the Cadillac name and it was at a price that they could stretch to afford so they bought it. Why do you think people still buy Land Rovers today when they're absolute garbage? People don't know any better, plain and simple.

Truth doesn't matter in capitalist consumerism, only perception does.